Research
College students are trendsetters and trend killers. Effective, dynamic college marketing means staying on top of data. Our relationship with NACA allows us to access large numbers of students from a diverse set of universities. We provide our clients with access to proprietary research conducted on campuses across the country including surveys and benchmarking data. We conduct strategic market research through a partnership with Topic 101 that creatively obtains information and feedback from college students. We use the data to build better, more impactful, and more unique on-campus programs for our clients. What’s more, NACA events attract as many as 2,000 students from 450 campuses—all in one central location. That’s a lot of rich data just waiting to be collected.
Our additional research capabilities include:
- Observational and ethnographic studies
- Copy and concept testing
- Focus groups
- Test markets
- Interviews
- Usability testing
