Executive Staff

Mark Hall, President
Mark spent nearly 20 years working on college campuses and with CE’s partner association, NACA. During his career he has held senior positions in student activities, union operations, residence life and housing, student recreation and wellness, finance and administration. He brings his extensive experience with college students and the culture of campuses to CE clients.

Mark grew up near Boston entertaining dreams of playing defense for the Bruins. When a lack of athletic talent thwarted his plans he did what any frustrated hockey player would do: He went to college in North Carolina. Mark is a proud alumnus of Wake Forest University and was able to check the box for “live long enough to see Wake win an ACC football championship” in 2006. He holds advanced degrees from UNC-Greensboro and UCF.

In his “free” time you’ll probably find him at a pool somewhere in the Southeast. His daughter is a competitive swimmer and he volunteers as an official for USA Swimming.

Chip Rives
As the CEO of CE, Rives oversees the strategic direction of the business and manages a number of key corporate relationships. He has over 18 years of experience in sports and entertainment marketing, having been at some of the top agencies in the business throughout his career. He has managed sponsorships and developed promotional programs for a wide variety of clients including John Hancock, Verizon, Liberty Mutual, EMC, Volkswagen, Stop & Shop, Fleet, and Blue Cross, Blue Shield. He has also created programs and negotiated sponsorships with Major League Baseball, National Hockey League, Major League Soccer, and the Atlantic 10 Conference.

Rives started his career at IMG as an agent on the PGA Tour, representing clients including Billy Andrade, Chris DiMarco, Jeff Maggert and Grant Waite. At IMG he also created and managed an event licensing division and the David Leadbetter Junior Golf Academy at the NBTA in Bradenton, FL. Rives then moved on to Arnold Communications, a large advertising agency in Boston, where he started Arnold Sports Marketing. In 1997, Arnold purchased Woolf Associates and Rives became the President of Sports and Entertainment Marketing of the agency. While there, he worked with corporate clients including John Hancock, Major League Baseball and Volkswagen. Rives later became the President of Lapham/Miller, a small technology and healthcare advertising agency, where he worked with clients including EMC, Lernout & Hauspie, Compass USA and numerous universities and colleges.

Rives attended Wake Forest University and went on to get his MBA from the Babcock Graduate School of Management at WFU. He was selected as 1987 Sports Illustrated Sportsman of the Year for his work in the community while a football player at WFU. Rives is the Chairman of the Ad Club of Boston and serves on the board of First Night Boston and Believe in Kids.

John Schermerhorn
Schermerhorn leads CE sales and sponsorship efforts. He has over 20 years of sales experience, most recently having spent the last 8 years as the VP/General Sales Manager at Fox Sports New England. While in this position, Schermerhorn was responsible for all local, national, and paid programming sales for the network. In 2004, he added the responsibility of overseeing Fox Sports Chicago sales as well. While at Fox Sports, he negotiated contracts totaling over $100 million in sales revenue. Clients included Dunkin' Donuts, Chevy, Dodge, Guiness, Diageo, KFC, REMAX, Ford, Subaru, Coors, Heineken, Sam Adams, 99 Restaurants, Friendly's, Citizens Bank, Fleet, McDonalds, Nike, and many others. Prior to his tenure at Fox Sports, Schermerhorn worked in radio for WEEI-AM where he managed the Bruins and Celtics sponsorship sales. He started his career in New York in the advertising business, working in account services guiding branding activities for clients that included Procter & Gamble, Anheuser-Busch, American Home Foods, and Stroh Brewery.

Schermerhorn is a graduate of Syracuse University, Newhouse School of Public Communications. He is an avid runner and has competed in 6 marathons including Boston, New York, and Philadelphia. 

Danelle Sarvas, Director of Account Services
With over 15 years brand marketing and experiential event experience, Danelle brings a great balance of client-service and strategic marketing to CE. As Director of Account Service, she works directly with the sales and sponsorship team to strategize on new business opportunities, organic growth for existing clients, and managing existing client programs to ensure client expectations are fulfilled. In addition, Danelle oversees all marketing responsibilities for CE, working directly with President Mark Hall to maximize external branding opportunities across multiple channels.   

Before joining CE, Danelle spent 10 years in the entertainment field as Director of Marketing and Promotions at various major market radio stations, including heritage alternative rock station WFNX Radio Network in Boston, #1 alternative rock station WPBZ and Hot adult contemporary station WMBX in West Palm Beach. Danelle worked directly with the sales team and programming team to create on-going new and existing client programs, promotional concepts, annual station branding campaigns and exclusive station events.   

Most recently, Danelle was with Starbucks Coffee Company on the field marketing team based in Boston, responsible for setting direction with the regional operations team to implement national marketing campaigns and training operators on marketing strategy. In addition, she worked cross-functionally with national and regional implementation teams to execute region-specific new product initiatives, programming and events.   

An avid college football fan, Danelle spends every Saturday in the fall rooting for her Florida Gators, catching a few weekly yoga classes and hitting the running trails every chance she can get!  

Laura Bundrick, Director of University Relations
Laura Bundrick comes to Campus Entertainment with a background in event planning, marketing and public relations.  Laura works with NACA, CE’s partner association, to enhance relationships with faculty and staff on the association’s 1,000 member campuses across the country.  She also oversees on-campus programs to ensure they exceed client expectations.  

Laura has extensive personal experience with “what works” on campus.  She’s held positions at both The University of Maryland and the University of South Carolina. At UM she managed the Samuel Riggs IV Alumni Center providing event planning services for over 500 campus programs each year.  She also spent time in marketing and event operations for the 18,000-seat Colonial Life Arena at the University of South Carolina.  

When she’s not on the phone with CE’s partner schools, Laura enjoys spending time with her family, attending sporting events and reading.