Build Brand Trust

College marketing – What does it mean? How do I successfully reach students? What is the right message? How do I know my efforts are working?

After decades of bombarding college students with traditional marketing campaigns that often fall flat due to lack of understanding the dynamics of the college demographic, consumer-brands are now realizing that the student population is a savvy, intelligent niche segment with very specific needs and desires that motivate product consumption and brand loyalty habits. Brands must go beyond traditional marketing methods to connect with students in a genuine, meaningful way to truly establish brand trust and ultimately long-term brand loyalty.

Creating That Connection

Campus Entertainment (CE) can support your brand building efforts by creating an integrated marketing platform that truly connects with students. Our customized approach and program building methodology consists of multiple marketing strategies to effectively reach students at several different touch points throughout their daily campus life. As the old saying goes, it’s all about who you know - - and we KNOW our campuses! Through our exclusive partnership with the National Association of Campus Activities (NACA), CE has access and relationships with campus programming boards and advisors with over 1,000 colleges and universities across the country.

Our Approach

Students are highly receptive and influenced by each other. According to a national survey of college students across the country, their most trusted source for product and service information is their peers. Word-of-mouth recommendations by other students are, by a significant margin, the most influential driver of student purchasing decisions.

Peer-to-peer campaigns are the foundation of every program CE creates for our clients. We build unique programs utilizing our network of highly recommended student ambassadors to create dynamic, memorable campus campaigns, incorporating experiential events and social networking initiatives.